Action Plan

Action Plan Strategies: Implement marketing and recruiting strategies to increase interest among prospective students and enrollment, with a special focus on adult and underrepresented populations.

Action Plan Tactics:

1. Develop and implement targeted marketing and recruitment strategies by identifying and refining key market segments and creating comprehensive communication action plans that promote classes and programs most likely to increase interest in the college via leads and applications.
2. Partner with service region schools to coordinate school visits, campus visits, and special events for middle and high students.
3. Enhance communication with secondary school students, influencers, and decision makers.
4. Expand relationships with community service agencies that serve adult and underrepresented populations.

Accountability Measure(s):

• Academic Year Enrollment: Unduplicated total enrollment headcount (for credit) in most recently completed academic year (summer, fall, spring)
• Credential seeking enrollment by term
• Credential seeking applications received and matriculation rate by term

Responsible Department/Unit: Business Services & Enrollment Services

Action Plan Strategies: Simplify enrollment processes to make higher education more accessible.

Action Plan Tactics:

1. Provide clear communication, simplified processes, and case management support to students through the admissions, career planning, financial aid, enrollment, and graduation processes.

Accountability Measure(s): Leads received and applied rate by term

Responsible Department/Unit: Business Services & Enrollment Services

Action Plan Strategies: Develop highquality, flexible program delivery models, online and face-to-face, that are relevant and scalable to increase program recruitment, retention, and completion.

Action Plan Tactics:

1. Utilize quality assurance rubric process to assess online course instruction.
2. Consider competency-based education (ALIGN).
3. Strengthen K-12 partnerships, including expanding dual credit and matriculating dual credit students.

Accountability Measure(s): Two-Year Persistence Rate: Unduplicated percentage of students entering in the fall semester who earn a credential at the initial institution by the end of the following academic year, transfer by the end of the following academic year, or are still enrolled at the initial institution at any time during the following academic year

Responsible Department/Unit: Academic Services & Enrollment Services

Action Plan Strategies: Leverage guided pathways proven practices (recruitment to completion) to provide wrap-around learner services focused on successful transfer and/or employment.

Action Plan Tactics:

1. Identify and address barriers to retention and degree completion.
2. Review current career pathways to determine appropriate linkage to jobs and revise as appropriate.
3. Implement new programs based on identified needs.
4. Seek and recognize program accreditation opportunities.

Accountability Measure(s):

• Matriculation of dual credit students following high school graduation
• New programs
• Accredited programs

Responsible Department/Unit: Academic Services & Enrollment Services

Action Plan Strategies: Develop or enhance workbased learning opportunities (short- and long-term) for each technical program of study to include apprenticeships, FAME-like models, internships, and clinicals.

Action Plan Tactics:

1. Work with local companies and program coordinators to expand or develop internship, apprenticeship, and experiential education opportunities and experiences.

Accountability Measure(s): Targeted Industry Sector Credentials: Credentials awarded in academic programs aligned with the Kentucky Workforce Innovation Board’s Targeted Industry Sectors (Healthcare; Manufacturing, Transportation, Distribution, and Logistics; Information Technology, Business, and Finance; and Construction)

Responsible Department/Unit: Academic Services

Action Plan Strategies: Increase Workforce Solutions market penetration/expansion and business portfolio.

Action Plan Tactics:

1. Expand employer relationships and leverage the Handshake platform to increase apprenticeships, internships, and other WBL opportunities.

Accountability Measure(s): Targeted Industry Sector Credentials: Credentials awarded in academic programs aligned with the Kentucky Workforce Innovation Board’s Targeted Industry Sectors (Healthcare; Manufacturing, Transportation, Distribution, and Logistics; Information Technology, Business, and Finance; and Construction)

Responsible Department/Unit: Academic Services

Action Plan Strategies: Implement fair, equitable, and streamlined processes for awarding Credit for Prior Learning consistently across all Colleges through work with curriculum committees, employers, and other stakeholders.

Action Plan Tactics:

1. Promote Credit for Prior Learning to expand upon credentials awarded.
2. Provide support to faculty and staff in developing experiential learning opportunities and partnerships.
3. Ensure full participation in curriculum committees and advisory boards.

Accountability Measure(s): PostKCTCS/MCTC Outcomes:

• Percentage of non-returning credential earners (degree, diploma, certificate) in one academic year that enroll at a four-year institution or are employed and earn a wage greater than or equal to the federal poverty level in the following academic year
• % employed and earn a wage equal to the federal poverty level in the following academic year equal to the federal poverty level in the following academic year
• % employed and earn a wage greater than the federal poverty level in the following academic year greater than federal poverty level in the following academic year

Responsible Department/Unit: Academic Services

Action Plan Strategies: Review/revise all general education and technical program/course competencies to ensure relevancy and alignment with transfer and workforce requirements.

Action Plan Tactics:

1. Engage employers in work with curriculum committees to:
   • Align course competencies more closely with employer needs
   • Align program competencies more closely with employer needs
2. Engage university partners in work with curriculum committees to:
   • Align course competencies more closely with transfer requirements 
   • Align program competencies more closely with transfer requirements

Accountability Measure(s):

• Curriculum, advisory and peer team committees meeting minutes
• Percentage of programs reviewing program and course competencies at meetings

Responsible Department/Unit: Academic Services

Action Plan Strategies: Develop a resource pool to link job seekers and employers.

Action Plan Tactics:

1. Promote and implement Handshake software.

Accountability Measure(s): Handshake utilization numbers

Responsible Department/Unit: Academic Services

Action Plan Strategies: Deploy strategies to recruit, retain, and develop MCTC employees, with a focus on increasing diversity.

Action Plan Tactics:

1. Develop a plan to address employee retention and diversify recruitment by:
   • Developing recruitment and retention initiatives to address hard-to-fill and hardto-retain positions
   • Conducting exit interviews with all exiting employees
   • Regularly reviewing exit-interview data in conjunction with turnover rates to determine trends requiring action
   • Having diverse representation on all search committees
   • Enhancing communication of job postings to underrepresented communities
   • Providing search committee members with training that includes identifying biases
   • Conducting Annual Compliance Training through Vector
   • Enhancing new employee onboarding process, including new hire orientations
   • Following up with supervisors of new hires through the 90-day probationary period
2. Respond to Board of Regents approved plan to address compression of salaries and salary increases by:
   • Reviewing the salaries of all employees for equity across department and pay-band
   • Reviewing salaries of all employees after system-wide compensation changes to ensure accuracy
   • Reviewing salaries of all employees after system-wide compensation changes to ensure accuracy
3. Develop and communicate opportunities for professional development for faculty and staff by:
   • Creating a schedule of professional development opportunities based on identified needs.
   • Providing opportunities for faculty on how to best use the classroom to impact student success.
   • Promoting all opportunities internally using a multitude of modes.
   • Tracking satisfaction and effectiveness of offerings.
   • Utilizing internal professional development workgroup to uncover and address internal professional development needs.

Accountability Measure(s):

• Employee Retention Rate: The retention rate of regular MCTC employees during the academic year
• Climate Survey Results
• Exit Interview Data
• Applicant Tracking Software Data
• New Hire Orientation Agendas and Participant Surveys
• Contracts and Cover Letters
• Annual salary reviews
• PeopleSoft Data
• Survey Results Attendance Sheets
• PD Tracker Data
• Email Correspondence
• Session Evaluations
• PD Workgroup Minutes

Responsible Department/Unit: Business Services

Action Plan Strategies: Review the sustainability of operational facilities and develop and implement an asset preservation plan that invests in the physical and operational infrastructure of MCTC

Action Plan Tactics:

1. Assess the sustainability and efficiency of operational facilities.
2. Conduct needs assessments on facilities and technology infrastructures.
   • Review each campus infrastructure and determine priorities
   • Determine resources available and set aside funds to address needs of facilities and technology infrastructure
   • Review/revise all plans (master, pandemic, crisis, etc..)
   • Implement facilities and technology upgrades as funds allow and are available

Accountability Measure(s):

• Asset Preservation Plan developed and implemented
• Needs assessment complete
• Plans updated
• Funds allocated for capital and deferred maintenance
• Technology utilization report
• Projects completed

Responsible Department/Unit: Operations

Action Plan Strategies: Create and implement a continual and planned program for engaging influential and affluent constituents, legislators, and business & industry leaders in supporting MCTC through strategic and recurring investments.

Action Plan Tactics:

1. Create and implement a comprehensive advancement plan including prospect identification, cultivation, and solicitation, as well as investor stewardship.
   • Identify programs/initiatives that require grant funding and research funding sources, apply and secure funding. Keep legislators and regional leaders aware of MCTC priorities, needs and offerings.

Accountability Measure(s):

• Relationships and partnerships formed.
• Annual dollar amount of financial contributions from donations, grants and other external sources and endowment income.

Responsible Department/Unit: Business Services

Action Plan Strategies: Develop and produce a targeted communication plan that identifies key audience segments and influencers to increase overall awareness and value.

Action Plan Tactics:

1. Create and produce both general and targeted communications to be shared regularly with key identified audience segments to ensure college mission and value is represented equally among conversations concerning higher education choices among influencers throughout our service region.

Accountability Measure(s):

• Number of news articles produced
• Amount of direct communications sent
• Leads and
  applications received

Responsible Department/Unit: Business Services